Action Area 1 – Cleansing & Maintenance (£400,000 over 5 years)

There is a concern with the state of the streetscape and cleanliness of the town. Issues raised ranged from problems relating to seagulls to the timing and range of street cleaning regimes currently in existence.

The BID will:

  • Take steps to tackle the seagull related issues.
  • Advise on better timing and focus for street cleansing and maintenance.
  • Implement new schemes and innovative projects to ensure that Rhyl is well kept and clean.
  • Beach Cleansing – the BID will provide a level of cleansing and maintenance over and above that of the local councils to ensure the area looks clean, tidy and inviting all year round.
  • Improve the appearance of empty shops in the retail areas.

Phasing

This is felt to be such an important and essential theme for action that (alongside the Safe and Welcoming) it will be the primary focus of the BID for the first 2 years. We want to ensure that businesses, local people and visitors to Rhyl see a marked improvement in the town’s general appearance. The care of the streets is a message to all that Rhyl still has its self-worth and “pride of place.” We will replace the perception of Rhyl as “scruffy, untidy and dirty” with “smart, tidy and clean.”

Paving Broken Paving Fixed
Public Telephone BrokenTelephone Fixed
Area needed weedingArea tidied
Fly TippingArea Cleared

Action Area 2 – Safe and Welcoming (£225,000 over 5 years)

Your consultation feedback said:

We need to get the basics right and to improve standards of the area, making it look good, feel safer and better managed. You want quality signage, well managed access and enhanced car parking. You also want measures to deal with crime anti-social activity to ensure customers can enjoy a year-round economy in a safe and welcoming environment.

 

The BID will:

  • Improve signage – look at areas of improvement for brown and other signage across the BID area.
  • Introduce car-parking and public transport incentives and promotions.
  • Review public transport provision and lobby transport providers for a better and more frequent bus service between Rhyl and other attractions and places.
  • Work collaboratively with the Police and other agencies to deal with anti-social behaviour hot spots and to reduce crime.
  • Promote and nurture a safer and more friendly night-time economy.

Phasing

This action theme goes hand in hand with Cleansing and Maintenance in terms of its importance to the town’s “pride of place.” The tactic therefore is to place a great emphasis on this theme in the first 2 years and concentrate efforts on addressing the issues you have raised. We will work closely with partners such as the council and the police with this aim in mind. We want Rhyl to be accessible for shoppers and visitors and to ensure that once they are in the town, they feel welcomed and safe to enjoy their stay. We also want businesses to have confidence in the town and to feel that same welcome and security to carry out their business.

 

Action Area 3 – Marketing & Events (£225,000 over 5 years)

Your consultation feedback said:

You want the BID to focus on improving the Rhyl experience for residents, visitors and businesses. This means marketing and promotional activities that will maximise the range and diversity of people who visit here, sustain and encourage local customers, bring visitors here more frequently and keeping them here for longer. This would result in a busier and more vibrant town, both in terms of its daytime and night-time economy. It would also mean a longer season and attractions to widen opportunities for business growth and investment.

The BID will:

  • Promoting the Rhyl brand on a local, regional, and national level supported by a concise PR strategy.
  • Market Rhyl as a great place to live, visit and invest. The location, experiences to be had, and activities on offer will form the core message.
  • Design and produce a high-quality print, online, photographic and video material to promote the area to specific target markets.
  • Extend the season by supporting marketing and promotion of the area’s assets in the traditional out of season months.
  • Deliver area specific branding and campaigns to offer unique experiences accompanied by specific area/resort information.
  • Provide enhanced online resources and support for businesses with the opportunity to improve their own marketing and social media presence.
  • Promote a vibrant evening and night-time economy offer.

Phasing

There is no doubt that this is an important theme BUT it is essential that before we market Rhyl we have addressed some of the basic issues effecting the town, hence the focus in years one and two on cleansing, maintenance and creating a safe and welcoming environment. Once this is done marketing can move into full swing. Therefore, in years 1 and 2 we will focus on soft marketing in terms of Rhyl’s potential and in years 3,4 and 5 we will have a more defined and focused marketing campaign.

Action Area 4 – Business Support (£125,000 over 5 years)

Your consultation feedback said:

There is a need for small business start-up incentives and support. There is also a need for businesses to be offered some capacity building with regard to increased confidence and business innovation.

The BID will:

  • Centralised procurement of services to reduce business costs such as trade waste disposal, recycling, utilities, and insurance.
  • Offer incentives for existing businesses to expand and to new start-ups.
  • Develop and deliver appropriate training courses for businesses such as social media use or customer service.
  • Provide business intelligence such as footfall data, spend data investment proposals and about general trends to keep you informed and help you make decisions.
  • Communicate regularly with businesses using annual reports, newsletters, online, meetings and one to one.

Phasing

The BID aims to put business in the driving seat. It is essential therefore that businesses are kept informed about the BID and about what other partners are planning and implementing in Rhyl. Setting up this communication will be the work of the first year of business support in tandem with regular invitations for you the businesses to feedback on progress. We will also be talking to businesses about the kind of support needed locally and in year 2 we will start phasing in more innovative projects concerning business training and support, which will be on going from that point. We will also negotiate procuring services for you the BID businesses at a much-reduced rate with the aim of immediately effecting a return on your investment in your trading environment.